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During "New Power and Transparency in an Open Age," the speakers will analyze how the Internet, especially social media, has changed the method customers desire, find and understand perfumes. With the Internet's influence, the presentation will look at how the market can develop more transparent and genuine relationships with consumers.

As market leaders, each panelist will share their ideas on the most impactful changes that will form their company and the scent market in the next decade. Special to perfumers, master perfumer workshops are a chance to gain from the world's most influential scent creators in the intimate and academic master perfumer workshops.

Robert Bedoukian, Ph. D., president of Bedoukian Research study, and Zerlina Dubois, master perfumer for Procter & Gamble, will present "The Past, Present, & Future of Signature Perfume Ingredients." The workshop will take an appearance at the active ingredients of a few of the most iconic scent launches. Dubois and Bedoukian, Ph. D., will talk about how novel, high-impact active ingredients and consumer culture have actually affected and produced a few of the iconic patterns and product launches in fragrance's history.

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D., worldwide ST&I director, fine fragrances for International Flavors and Fragrances, Inc., will take a look at the role of the scent path, among the most vital elements of the scent experience, in the discussion, "Sillage in Fine Fragrance." The speakers will discuss how scent molecules act on the skin and offer a summary of the physical-chemicals aspects that drive performance.

Prior to the general afternoon sessions each day, Petit WPC will break out into more focused discussions concerning the industry. On the very first day, Charles Cronin, legal representative and speaker for University of Southern California, and Clair Guillemin, Ph. D., Bucerius Law School, will provide "Reconsidering Intellectual Fragrance Home." This discussion will dive into the tough nature of protecting scent trademarks.

D., will present "Developing Non-Alcoholic Scents." During the discussion, Bruening will discuss making use of hydrocarbon solvents from renewable botanical sources to establish alcohol-free compositions with unique scent profiles. Finally, WPC will explore the emerging field of olfactory art with its first-ever art exhibit. Olfactory art integrates different creative mediums and aroma as commentary on the surrounding world.

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" The emergence of olfactory art, thanks to efforts by individuals like Sissel Tolaas and Peter de Cupere (among others) signifies a parallel shift away from the tech-obsession of the turn of this millennium. Individuals appear to desire visceral and physical experiences, and there's nothing more immediate or genuine than a well-managed, well-controlled smell," said Saskia Wilson-Brown.

According to a Fact. MR reporta, the global scent market is expected to hit $70 billion. The biggest segment of this market, the perfume market, was approximated at a value of $39.67 billion at the end of 2016, with an increase in customer costs and demand for natural products leading the wayb.

On nearly every indication, the fragrance industry is staying fresh. WPC's program is a reflection of this progressing and growing scent landscape, yet something will stay unchanged: The event's commitment to offering the scent industry with a sense of what's next, a sense of community and forward thinking. "WPC is the worldwide stage where perfumers, suppliers, brands, innovators and thought leaders convene to learn, share and discuss the future of scent," stated Deniz Ataman, handling editor, Perfumer and Flavorist and WPC conference director.